How to make your online business stand out from the rest? Good question! In today’s article, I’ll be sharing THE most powerful tip that you can apply to get your message seen, heard, and LOVED by the right people. Standing out from the crowd in the online business scene is not as difficult as it sounds!
Even if you’re saying what’s already been said – which everyone is. WHAT?! Yes, it’s true! So many of us have had this fear from one time or another. It’s all been said before, right?
Though it’s true, there’s no reason to fear this. As a matter of fact, it should be encouraging to realize that, after all this time… there are other people STILL making money off of it. Why not you, too?
There will always be a need for what you have to teach. Yet, not everyone will like the same teacher. That’s where YOU come in, gorgeous. You are a unique CONDUIT for this knowledge and this message that only YOU can be.
Be the teacher that YOUR students want to learn from… by being YOU!
I know how scary it can be to embody this. ‘Be yourself’ is some of the simplest but most difficult advice to follow, and I have my own fair share of experiences with this. It used to sting EVERY. SINGLE. TIME when someone unsubscribed from my e-mail list.
And, in the beginning, a LOT of people unsubscribed. This is SO discouraging to a new entrepreneur. Does nobody want to hear what I have to say? Self-doubt creeps in. Naturally, I feel inclined to back off… but somehow, I resist – and I’m so, SO glad I did.
Still, there are people who have remained on my list from the very start. From YEARS ago. Some of them quick clients, some eventual clients, and some of them just being people who like what I do. All because I found the courage to stay consistent with my message, and those were the people who signed up to hear it from ME.
You will find those people, too, if you only step into your true voice and STAY there long enough for the right people to find you.
Have you thought about WHO you want your tribe to be? This step is HUGE. I’m sure you’ve thought about wanting your tribe to be BIGGER. You want them to be engaged. Of course, above all else, you want them to buy from you so that you can make an impact and make some money, right?
WHO are they? What kind of people will best relate to you – the REAL you – and listen to what you have to say because they do?
How do they like to be spoken to? What’s important to them that you share in common with them? What social platforms do YOU personally prefer to be most active on which they would too?
You can figure a great deal of this out just by being totally, wholly authentic. (Otherwise, mind-mapping is a great tool.) A lot of women are terrified of this step because they know that it could scare some followers or fans away.
I’ve heard it all…
- “If I embrace my blunt and sometimes harsh self… feelings will get hurt!”
- “What if people won’t take me seriously for my addiction to pink and sparkly things?”
- “Won’t people be annoyed by how much of the woo-woo and weird hippie stuff I’m into?”
And so on. If I’m being totally honest with you, some people will be scared off. That’s a good thing, though.
It may hurt to lose them, but truthfully, we need to change how we look at this. When you’re stepping into your authentic self, you’re filtering out the people who won’t follow you until the end. Being you is the FASTEST and most accurate filter for finding who is a follower and who is just a passerby.
It’s not that different from making friends. Frankly, what are our clients but friends first and foremost?
When you embrace your truth – flaws, quirks, silliness and everything that makes up you – some will reject it. You’re making room for the people who find it relatable, likable, and authentic to THEM.
You can’t find the people who will LOVE you as long as you’re trying to be LIKED by everyone. You’re looking for the “Oh, she’s just like me!” factor, not the “She’s perfect” factor. People are more excited if they can relate to you than if you can impress them.
Perfection is NOT a standard you can sustain anyway!!
Don’t BS your peeps. Be you. Lose the right kind of people so that you can GAIN the ones that are the right kind for YOU!
What makes YOUR voice unique? Why do YOUR peeps relate to you? Let me know in the comments!
I’m a cheerful, in-your-face honest person, a Momma, a spiritual entrepreneur, and a total DRAMA QUEEN who wouldn’t have it any other way! ?