Are you struggling with speaking to your ideal client? It’s not as easy as a lot of other seasoned entrepreneurs make it look because it actually takes serious practice! That said, it IS a simple concept. In this article, I’ll break it down for you so that you can easily start attracting the right people to you and building lasting connections with them.
Your clients have big goals that you want to help them with. Depending upon your niche, they might want to make more money, be healthier, find their soulmate, or get in shape. Maybe they just want to start a business in the first place or improve the relationships they already have.
While these are all the things they want on the surface level, it’s the true ‘WHY’ behind them that you NEED to know in order to speak to their hearts!
You there, wellness coach reading this! Do you know WHY she wants to be healthy?
Clearly, she wants to be healthy because she’ll look and feel good. What she may not be telling you is that she wants to release extra weight that came with her old emotional baggage. She’s ready to let go of her past, both in the mental sense AND the physical one, so that she can be totally in alignment to bring the healthy soulmate into her life that she sees herself with!
Hey, fellow business coaches! What’s driving her to come to you for help?
Obviously, she wants to make more money. What she’s keeping to herself is that she needs that money to provide her kids with an abundant, comfortable, secure, and stress-free start. What are her REAL fears? It’s not just, “I’m not making enough money.” It’s that she can’t provide for her family.
Here’s the trick you MUST master in your message: Speak to her desires, not just her goals. Winning over her HEART first and her wallet second.
With all of the clients that I talk to, I see the same pattern in each and every one of them. People don’t come to me just because they want a thriving business. It’s never as simple as wanting to be an entrepreneur for the heck of it. They come to me because of what elevating this business will MEAN to them!
Everything else that I share… the tips for branding, marketing, social media, and so on… those are all just very small facets of what I’m REALLY helping her do.
It’s that deeper meaning that you need to find. How do you find it? Like any other soul-searching strategy I suggest, the first thing you need to do is step away. Next, you need to find out which version of you that you’re talking to.
What do I mean by that, anyway? All of us start our business from a dream and a message that we’re just aching to get out there. A lot of the time, it’s something that we wish WE could’ve had before we started a journey of ours. That would be a past you that you’re talking to, and you need to reconnect with her to figure out how you can talk to all the past version of you that are still out there struggling.
Okay, maybe it isn’t a past you that you’re helping. It could be a current you. Are you still ON a journey? Are you taking others along for the ride? Then it’s easy for you to connect with her because she IS you right now! Think in terms of what your other current versions of you would want to hear about where you are. Relate to her. Be her friend and her partner on this journey.
If a true connection with your ideal audience is what you want, STOP talking about AT them about what you think they NEED. Start speaking TO them about what they WANT, because that’s what will attract new and loyal clients to you!
Want to learn more about refining your message, and gain the clarity you need to elevate your business? Feel free to contact me for a FREE discovery call. Click the button below to learn more!